Enter prices and currency
Enter the cost price per unit, the selling price per unit and pick your currency.
CALCULATORS · FREE ONLINE TOOL
Profit Margin Calculator
Gross profit, margin percentage and markup per unitBuy for 60, sell for 100, profit is 40. Simple, until someone asks for the margin and the markup, and they turn out different. This calculator takes cost and selling price and returns profit per unit, margin percent and markup percent at once.
// PROFIT MARGIN CALCULATOR · GET STARTED
Use Profit Margin Calculator
Gross profit, margin percentage and markup per unit
Advertisement
Gross profit: $ 30.00
Revenue
$ 100.00
Total cost
$ 70.00
Profit per unit
$ 30.00
Margin
30.00%
Markup
42.86%
Quantity
1
Margin is profit divided by revenue. Markup is profit divided by cost. Same profit, two different percentages.
Advertisement
How to use the Profit Margin Calculator
Set the quantity
Enter the quantity you plan to sell (leave it at 1 for a single unit).
Review profit and margin
Read revenue, total cost, gross profit, margin percent, markup percent and profit per unit.
// PROFIT MARGIN CALCULATOR · ABOUT THIS TOOL
About the Profit Margin Calculator
Many sellers work out a markup when they think they are setting a margin, and end up earning less than planned per sale. This calculator keeps the two apart, showing both percentages with the money figures. Enter your cost and selling prices to instantly see revenue, total cost, gross profit and profit per unit, and get a plain warning if the numbers show a loss.
Where it helps most
Cost in, price out, truth in the middle.
Setting shelf prices
Retailers use it to set shelf prices: decide the margin you need, enter your cost, and get the selling price that delivers it.
Wholesale deals
Resellers check whether a wholesale deal leaves enough room, and marketplace sellers account for all fees before committing to any deal.
Discount planning
A 20% sale on a 25% margin product wipes out most of the profit; test discount plans here before the promotion goes live.
Service pricing
Service businesses make sure hourly rates cover overhead with profit left over, rather than just barely breaking even, each month.
Pricing well
Where strategy actually lives.
Work backward
Decide the margin you need, say 30%, enter your cost, and the tool tells you the selling price that actually delivers it.
Margin is not markup
Margin is profit as a share of the selling price while markup is profit as a share of cost, and confusing them quietly underprices you.
Compare products
Compare two products and the higher revenue one is not always the better business; margin reveals which one actually pays the bills.
Profit Margin Calculator: built for trust
No ambiguity, no spreadsheet formula to mistype: cost in, price out, truth in the middle.
Profit Margin Calculator FAQs
Margin is profit divided by selling price; markup is profit divided by cost. On a 60 cost and 100 price, margin is 40% but markup is 66.7%. The tool shows both so you always know which figure you are looking at.