Pick schema type
Select the schema type that matches your page (Article, FAQPage, Product, LocalBusiness, Organization, or BreadcrumbList).
SEO TOOLS · FREE ONLINE TOOL
Schema Markup Generator
Create JSON-LD structured data for rich Google resultsRich results are won in the code, not just in the content. Star ratings, FAQ dropdowns and product prices in search results all come from structured data. This generator builds clean, valid JSON-LD following the schema.org vocabulary.
// SCHEMA MARKUP GENERATOR · GET STARTED
Use Schema Markup Generator
Create JSON-LD structured data for rich Google results
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How to use the Schema Markup Generator
Fill in fields
Fill in the fields. Required fields are marked, and repeatable rows can be added or removed for FAQs and breadcrumbs.
Copy the code
Click Generate JSON-LD, review the preview, then copy the code and paste it into your page.
// SCHEMA MARKUP GENERATOR · ABOUT THIS TOOL
About the Schema Markup Generator
Structured data is how modern search engines understand the meaning of your content. When Google can identify your page as an article, product, or local business, it can show enhanced listings with images, prices, ratings, and FAQ dropdowns that earn higher click-through rates. This generator builds clean, valid JSON-LD from the schema.org vocabulary, so you do not need to memorize property names or nesting rules.
Where it helps most
Markup that matches visible content.
Bloggers
Bloggers mark up their articles and FAQ sections to win dropdown eligibility in the search results they target daily now.
Ecommerce
Online stores generate Product schema with price and availability to earn richer, higher-converting search listings every day on Google now.
Local businesses
Local businesses encode their address, hours and service area so Google understands exactly what and where they are every day.
One type first
Resist the urge to mark up everything: start with the single type that best describes the page, since one accurate type beats five speculative ones.
Generating well
Valid markup, cheap fixes.
Required fields marked
Required fields are marked, and repeatable rows can be added or removed for FAQs and breadcrumbs.
Validate before publish
Run the output through the Schema Markup Validator before publishing to catch mistakes while they are cheap.
Match visible content
Google rewards schema that matches visible page content and ignores markup visitors cannot see.
Schema Markup Generator: private by design
The JSON-LD is generated entirely in your browser, with no syntax to memorize by hand.
Schema Markup Generator FAQs
Schema markup is structured data, written in the JSON-LD format, that describes your page content in a language search engines understand. It powers rich results like star ratings, FAQ dropdowns, and product prices in Google search.
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